The War Wagon

The Secret to Landing Clients Nearly 100% of the Time

And How a Little Experiment Turned into a Multi-Million Dollar Enterprise Sure, pushing papers for the Big Boss mortifies us. But every freelancer knows that calling our own shots isn’t pure bliss either. I don’t know about you, but on at least two occasions, I’ve nervously looked “bankruptcy” in the face and by pure luck or [...]SHARETHIS.addEntry({ title: "The Secret to Landing Clients Nearly 100% of the Time", url: "http://www.warwagonblog.com/consulting/the-secret-to-landing-clients-nearly-100-of-the-time/" });

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5 Mistakes That Will Cost You Your Client

Most new freelancers make one vital error: we catch ourselves acting like employees. But even as we become more seasoned, even the best of us can fall into the ‘employee’ mindset trap that is at the foundation of virtually every major freelance mistake: “As long as I do the specific job I was hired to do, and [...]SHARETHIS.addEntry({ title: "5 Mistakes That Will Cost You Your Client", url: "http://www.warwagonblog.com/consulting/5-mistakes-that-will-cost-you-your-client/" });

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The Pick Up Artist Gets the Client

Today, I had lunch with Jason Adams, a friend and brilliant marketer who handles most of the online promotion for Mystery, VH1’s “The Pick Up Artist.” I actually met Jason through Mystery one year ago at the Rich Jerk’s 2007 Playboy Mansion event. Talk about a small world. An old friend from Hollywood randomly shows [...]SHARETHIS.addEntry({ title: "The Pick Up Artist Gets the Client", url: "http://www.warwagonblog.com/consulting/client-acquisition/the-pick-up-artist-gets-the-client/" });

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No Portfolio? No Problem!

Ah, the catch 22: how do you get your first client without any past clients to reference? Here’s a couple quick tips: Have you launched any of your own sites? Reference them as past projects you’ve done. Gather any quantifiable data you can. If you optimized it, what phrases ranked in the search engines, how many [...]SHARETHIS.addEntry({ title: "No Portfolio? No Problem!", url: "http://www.warwagonblog.com/consulting/no-portfolio-no-problem/" });

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On Setting Your Rates

There is one question I get asked 80% more than all other questions combined. And that’s “How much do I charge for my consulting services?” It’s also one of the toughest questions to answer. A consultant’s rate, or the fees one charges for a project, depend on a number of factors: The perceived value in the [...]SHARETHIS.addEntry({ title: "On Setting Your Rates", url: "http://www.warwagonblog.com/consulting/on-setting-your-rates/" });

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Goal Setting: How to Make Success Inevitable

Goal setting for entrepreneurs can be down right traumatizing. It’s a challenge for companies as well, however in consulting with larger firms, I’ve found they handle company goals differently from smaller businesses and solo-preneurs. Primarily, they: Define what “success” means. If it is a monetary goal, they always tack on quantifiable campaigns with associated goals designed to [...]SHARETHIS.addEntry({ title: "Goal Setting: How to Make Success Inevitable", url: "http://www.warwagonblog.com/internet-marketing/goal-setting-how-to-make-success-inevitable/" });

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