And How a Little Experiment Turned into a Multi-Million Dollar Enterprise
Sure, pushing papers for the Big Boss mortifies us. But every freelancer knows that calling our own shots isn’t pure bliss either. I don’t know about you, but on at least two occasions, I’ve nervously looked “bankruptcy” in the face and by pure luck or karma, bypassed it by mere centimeters.
In my more cautious years, I’ve learned to develop systems, test them, then expand them. Yes, this even applies to freelancing.
How? Because turning a prospect into a client is a process-based on a system. Identifying deliverables and executing campaigns for a client is a series of tasks based on a system.
Create the right system and you can almost flawlessly guarantee success and satisfaction every time.


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