Offline companies are flocking to the net. It’s like the Great Land Rush all over again–only now they’re out to settle the web. It’s not just our territory anymore, folks. Of course, I see this as a huge opportunity for anyone well versed in internet marketing and web development.
We’re the only ones who can help them get what they need. And I, for one, am happy to help. Nothing’s more rewarding than knowing you’ve helped a fellow entreprenuer realize a dream. Here’s some great stats and tips for cashing in on this new movement.
Excellent Articles Encouraging IM for Offline Companies
Bringing Your Offline Business Online
From BusinessWeek: Social Media’sImpact on Your Offline Business
You may think not having an online presence means the Internet does not have an impact on your business. The truth is consumers are increasingly turning to the Internet for information to help them in their offline buying decisions. In fact, according to a recent study by comScore, nearly one out of every four Internet users reported using online reviews prior to paying for a service delivered offline.
BusinessWeek’s Archive of Online Marketing Articles
US News: Online Retailing Offers a Bright Spot
Consumer confidence is in the dumps, and retail sales growth was anemic in the first three months of the year. But if you leave the mall and go online, you will find merchants who are feeling pretty good.
What Recession? Online Giants Rake In Ad Bucks
That recession gripping the country and many of its biggest businesses is skirting around the internet.
Offline Firms Travel Online to Expand Reach, Business
This article discusses India’s large offline travel agencies moving into the online space.
June 5th, 2008 at 3:52 am
First link (”Bringing Your Offline Business Online”) is broken.
June 5th, 2008 at 12:51 pm
Thanks, pointed it to a different website with the article. That site apparently went down.
July 8th, 2008 at 10:00 pm
Hi Jaime:
I “stumbledupon” your website while researching random internet marketing jobs for freelancers. I am curious to learn more about internet marketing and how it works. Your testimonial sounds a lot like my life, 36 and broke!
I’ve been researching internet marketing incubators, conferences, seminars, etc., here in Los Angeles. Are you still consulting?
Please advise.
Best,
Racquel
July 9th, 2008 at 7:16 pm
Hi Racquel,
Internet marketing is such a massive industry now that I couldn’t know where to start in pointing you down a path. Is there a specific part of it that you’re interested in, such as social media or search engine optimization or something else?
Let me know what you feel drawn to and I can give you some ideas and recommendations for getting up to speed on knowledge in that area.
As for your life being similar to mine two years ago, all I can say is “Boy can I relate!” But the reason I know you’ll pull through and be ok is because you’re out and about figuring out how to turn it all around and most people just won’t do that.
You’re on the right track.
I am still consulting, though now I primarily coach internet marketers and entrepreneurs in wealth creating, consulting best practices, and personal transformation.
Since you’re in LA (and a lot of internet marketers and entrepreneurs are in LA), I recommend a great fast track would be to contact someone who is successful in the ways you want to be successful, and ask them if you can assist them in any way in return for them mentoring you. Perhaps you can be an assistant of sorts, or do the grunt work on some of their projects or businesses. In return, they train you how to do more and more and you in essence get your crash course education for free, make an incredible connection that, once you’ve proven yourself will become priceless, and they’ll likely pay you or give you a cut of profits once your skills reach a certain level.
I wish you all the best!
Jaime